Anonymous visitors

What it does

Anonymous tracking captures sessions from visitors who land on your site without a tracked link or merge-tag URL. You won't know their name or email, but you'll get:

• A stable per-browser visitor id (stored in localStorage, scoped to your workspace).
• The pages they viewed, in order.
• A full session replay, with the same masking rules as identified sessions.
• Optionally, country / region / city if visitor location is on.
• Optionally, an AI summary of intent and a suggested next step.

It's opt-in for a reason: most LeadLens workspaces only care about named contacts. Turn this on when you want a fuller picture of who's poking around your site.

Turning it on

Head to /settings, open the Tracking tab, and flip Track anonymous visitors. Two related toggles live there too:

• Analyze anonymous sessions. Runs AI on every ended anonymous session. Off by default — anonymous traffic volume is usually higher and AI bills add up fast.
• Location for anonymous visitors. Adds country / region / city to those sessions. See Visitor location.

Where to find them

Once the feature is on, an Anonymous tab appears on /people next to the Identified contacts list. From there you can:

• Sort by recent activity, session count, or first-seen date.
• Click any visitor to open their detail page with the full session history and replays.
• Watch their session live from /live — anonymous rows are marked with an Anon pill.

What you'll see vs. an identified contact

Turning a visitor into a contact

If an anonymous visitor later clicks a tracked link, fills in a form behind a merge-tag URL, or otherwise identifies, their future sessions land under the new contact. The earlier anonymous sessions stay on the anonymous record — we don't retroactively re-link the history, to keep the data model honest.