The LeadLens Blog
Notes from the front lines of B2B sales.
Comparisons, playbooks, and product field notes for SDRs, AEs, and founders doing their own sales.
Product
Week one: anonymous visitors, HubSpot sync, live location, and a new People hub
Seven days after launch, here's everything we shipped: anonymous visitor tracking, native HubSpot sync, country-and-city location on every session, campaign-link merge tags for Mailchimp + HubSpot + Klaviyo, a redesigned People hub, and a ⌘K command palette.
11 min readReadPlaybooks
The only lead qualification checklist you need in 2026
BANT, CHAMP, and MEDDIC get you partway. They miss what actually predicts a deal: how the lead behaves on your website. Here is the modern, 9-step checklist that fixes that.
13 min readReadPlaybooks
Lead scoring best practices for B2B teams in 2026
Title and company size alone do not predict who will buy. We break down why traditional lead scoring fails, what to score instead, and 11 practices that consistently work.
12 min readReadComparisons
The 7 best session replay tools in 2026
Most session replay tools were built for product and UX teams. We compared the seven best, and looked at which one actually helps you close more deals.
9 min readRead